One of things I mentioned in a recent article was the importance of accessibility on the web.

The WCAG guidelines explain how to make your content more accessible to people with disabilities. A lot of this is often common sense or can be controlled by the content you, as the client, enter onto your site. For example, a ‘click here’ link might be quick to add in, but taken out of context does the text “click here” tell the reader anything about what that link does? Where it goes? What the content is about?

Other common issues to look out for include:

However, no matter how good your content is or how much care you take, if your templates (and style sheets) aren’t set-up correctly you could still be falling into the trap of having an inaccessible website. In some industries or sectors this may even have legal implications.

Accessibility should not be an afterthought or an optional add-on at further cost; it needs to be at the core of the template development and content creation. It’s far easier to do this as you go rather than go back and correct it later! At the end of the day, you want to make sure that as many people as possible can access and use your website. Why would you risk losing a portion of your audience?

Another big advantage is that good content and structure on a page helps SEO too. So making sure you have unique, good titles, in ‘heading 1’ tags, on every page on your site will not only help make your site accessible but also make sure your pages can be indexed correctly by search engines.

At Saplings Web Design we’re aware of all the common pitfalls when it comes to writing accessible content, and will be here to guide you as needed. Whether you choose us for your next web project or not, make sure you and your supplier are set-up to make your website fully accessible from the off.